What is an SEO Audit?
An SEO Audit is a complete detailed review, of a website to assess its performance in SERP rankings.
The audit contains several aspects of your website such as:
On-page SEO issues
Off-page SEO issues
Technical SEO issues
Content quality
SEO Audits ensure that everything is well-optimized for search engines like Google, Bing, etc. In a simple term, the audit is like giving your website a healthy checkup. It also highlights areas that are working well and those that need improvement to enhance organic traffic and visibility in SERPs.
Why is an SEO Audit Important?
In the world of SEO, it is moving forward continuously. Search engines like Google and Bing are updating their algorithms frequently. The SEO audit helps you to stay updated with the changes by ensuring your website attaches to the latest best practices.
There are some reasons why an SEO Audit is important for your website:
Performance improvement: The audit identifies slow pages that load slowly, finds broken links, and also finds the issues that affect user experience.
Boost Ranking: After finding the issues, when an SEO person solves all the issues it helps pages to get rank higher in SERP.
Opportunities: An SEO audit may reveal new keywords for your website to work on, and can also find link-building opportunities, etc.