We are helping businesses over 5 years to reach their branding and financial goals. TopUp Agency is a values-driven Digital Marketing & Web Development Company dedicated.

Social Media

What does “who you might know” on Instagram mean?(2024)


What does “Who You Might Know” on Instagram mean? “Who You Might Know” on Instagram is a powerful feature of Instagram to grow your social media network or followers.

“Complete Details About “Who You Might Know” on Instagram”

What is Instagram?

Instagram is a social media platform used to connect with worldwide social media users where you can share your posts, reels, video content, etc. 

What Is the “Who You Might Know” Feature?

The “Who You Might Know” is a recommendation system on Instagram designed to suggest potential connections to users. These suggestions show in various parts of the app like as the “Explore” page and are based on various data points and algorithms.

How it works

Instagram analyzes all the activity you are doing on the IG app, including who you follow, who follows you, your interactions with people, and other data points used to generate a list of people you might know. The list helps you connect with family, friends, and all other suggested users with interests similar to yours or mutual connections.

The Algorithm Behind the Feature

Understand the Instagram algorithm and how it comes up with these recommendations.

Data Sources Used

The Instagram used many data sources to control Who You Might Know:

  • Followers and Followings: Instagram analyzes your connections with people who you follow and who follow you.

  • Matual Connections: People who follow similar profiles.

  • Contacts: Synchronizing your phone’s contact list with Instagram.

  • Interactions: Likes, comments, follows, shares, and direct messages.

  • Location: Geographic proximity can influence suggestions.

Factors Influencing Recommendations

There are common 3 factors that play a role in Instagram suggestions Engagement Patterns, Activity Similarities, and Network Overlaps.

  1. Engagement Patterns: Your frequent engagement(interaction) patterns also track with certain users

  2. Activity Similarities: The pages you like, the profiles you mostly visit, and the posts you like and follow hashtags, share your interest in the Instagram algorithm on that basis.

  3. Network Overlaps: Common connections through mutual friends are also a factor in recommending “Who You Might Know”

Benefits of the “Who You Might Know” Feature

This feature has many benefits for users looking to broaden their social horizons.

  • Expanding Your Network

  • Reconnecting with Old Friends

  • Discovering New Interests

Let’s explain these advantages of the “Who You Might Know” feature of insta:

Expanding Your Network:

If you are an influencer, a business owner, or a normal user who wants to expand their network on Instagram With this feature you can easily expand your connections with people who have the same interests as you, which can help you be more engaging.

Reconnecting with Old Friends:

Sometimes you might find your old friends that you’ve lost touch with, this allows you to relate to your past relationships or connections.

Discovering New Interests:

By following new people recommended by Instagram, you can discover new trends, hobbies, and communities you might not have encountered otherwise.

How to Use the Feature Effectively

You can maximize the benefits of the feature “Who You Might Know” with these tips:

Tips for Expanding Your Network

  • Engage with content: Like, comment, and share the posts you like to increase your visibility.

  • Join Conversations: Participate in the discussions on popular posts.

  • Follow hashtags: Discover trends and communities that interest you.

Managing Connections

  • Be selective: While following users, be selective to follow only those who add value to your feed.

  • Organize Followers: Use Instagram’s tools to categorize and manage your connections.

Privacy Concerns and Considerations

Where the feature is helpful, on the other hand, it does raise some privacy concerns.

Data Privacy Issues

The method of Instagram data collection can be unsettling for some users. Knowing that your contacts and activity are being analyzed might feel invasive.

How to Manage Recommendations

To continue to control your privacy, adjust your settings:

  • Disable Contact Syncing: Stop Instagram from accessing your phone contacts.

  • Customize Recommendations: Manually manage who appears in your suggestions.

How can you enhance the feature of “Who You Might Know”

If you want to build up the feature of “Who You Might Know” on Instagram, Instagram doesn’t allow this thing itself. But with third-party extensions and apps, you can enhance the feature “Who You Might Know” by seeing your Instagram followers in chronological order

Sort the followers by the date they followed you, gain insight into recent connections, make it easier to understand, and leverage the “Who You Might Know” suggestions for expanding your network and engaging with new followers effectively.

Business and Marketing Opportunities

Businesses can also benefit from the “Who You Might Know” feature.

  • Leveraging the Feature for Networking

Brands can expand their reach and can connect with potential customers and partners.

  • Strategies for Brands

Engage Authentically: Interact with the followers and join relevant conversations.

Create Valuable Content: Post content that resonates with your audience to attract more followers.



Talha Shani is a Certified SEO Expert and website Developer with over 5+ years of experience, Graduated in Computer Science IT(information technology). Also a mentor provide training of Blogging, Freelancing, Content writing, SEO and Web development.

Leave a comment

Your email address will not be published. Required fields are marked *